IAB Connect 2026. Retail media, at the moment of purchase.
İstanbul Ticaret University, 7 April 2026. How shops became media channels in the 2026 plans.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowIAB Connect, Retail Media
- Whereİstanbul Ticaret University
- When7 April 2026
- We wereOur team was there
Istanbul Commerce University. Photo Medelam, CC BY-SA 4.0, via Wikimedia Commons, cropped.
.jpg){kind=link}
The new centre of marketing.
The April IAB Connect brought brands, agencies, publishing platforms and technology providers together on retail media.
Measured, and to a standard.
IAB’s vice chair opened by calling retail media a strategic necessity, closest to the moment people buy.
To unlock it, he said, takes the right budgets and teams, new skills and above all transparent measurement based on standards.
- The right budgets and teams
- New skills
- Transparent measurementbased on standards
The Golden Horn at Eminönü, Istanbul. Photo VikiPicture, CC BY-SA 3.0, via Wikimedia Commons, cropped.
We print only what we counted.
We hold our own numbers to the same rule.
Most Meta accounts go live within 48 hours. That is the one time we have counted, so it is the one we print. On the other platforms ask in chat and you get a date for your case.
Who else covered it.
Written up in the local press by Hürriyet.
Run by IAB Türkiye.
- HürriyetLocal press, April 2026IAB Connect: Pazarlamanın yeni merkezi “Perakende Medya” oldu (opens in a new tab)
Main sponsor Mimeda's head Kına Demirel said retail media is expected to reach about 16% of global ad spend in 2026; L'Oréal and Ford Türkiye sat on the first panel.
Want numbers you can check?
Ask how we count, with your platforms and monthly spend.
I was at IAB Connect 2026Prefer WhatsApp? We’re there too.
