GTC Shenzhen 2025. Where China buys traffic abroad.

Futian Convention and Exhibition Center, Shenzhen, 24 and 25 April 2025. The ninth GTC filled Hall 9 with about 200 exhibitors, and our team was in Shenzhen.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

The Futian Convention and Exhibition Center in Shenzhen seen from a tower, the city spreading to the hills

Futian Convention and Exhibition Center, Shenzhen, from above. Photo Hawyih, public domain, via Wikimedia Commons.

On the record
  • ShowGTC Shenzhen
  • WhereFutian Convention and Exhibition Center, Hall 9
  • When24-25 April 2025
  • We wereOur team was there

The fair of going abroad.

GTC, the Global Traffic Conference, is run by Baijing Chuhai, a Chinese media brand that follows the companies selling outside China. The first edition was in 2018, and Shenzhen 2025 was the ninth, in Hall 9 of the Futian centre, with about 200 exhibitors.

Red bougainvillea along the side of the Futian convention centre, the Ping An tower behind

Beside the Futian convention centre, Shenzhen. Photo Dinkun Chen, CC BY-SA 4.0, via Wikimedia Commons, cropped.

Games, apps, short drama.

The forums covered games, AI apps, direct-to-consumer brands and short drama, the series made for phones.

Before the show the organiser announced Meta and Google sessions on targeting after Apple’s privacy changes, and an e-commerce traffic tool from X.

Your SDK stays where it is.

An app team asks first what an agency account touches. Your MMP and your SDK stay as they are, on Bigo that means AppsFlyer, Adjust and the others it lists.

For a clean app on one network, an agency account adds a fee and not much else, and we would tell you so.

How many networks do you run?

Tell us which ones, and where the app sells.

I was at GTC in Shenzhen

Prefer WhatsApp? We’re there too.

The toucan presenting with an open wing