Google Marketing Live 2025. Search, scroll, stream, shop.
Grand InterContinental Seoul Parnas, 23 July 2025. About a thousand advertisers, agencies, creators and developers, in the room and online.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowGoogle Marketing Live
- WhereGrand InterContinental Seoul Parnas
- When23 July 2025
- We wereOur team was there
Bongeunsa and Samseong-dong, Seoul. Photo S h y numis, CC BY-SA 4.0, via Wikimedia Commons, cropped.
Google’s yearly show for advertisers.
Google Marketing Live is the yearly event where Google shows advertisers what is coming to its ads.
In Seoul the theme was where discovery and decisions are made.
Four S’s.
Google described a buyer who no longer moves down a funnel and instead searches, scrolls, streams and shops.
Its answer was an AI Power Pack of three campaign types, AI Max for Search, Performance Max and Demand Gen, with Samsung and DB Insurance telling their results.
Gangnam from Yeoksam, Seoul. Photo kallerna, CC BY-SA 4.0, via Wikimedia Commons, cropped.
Before you build for Google.
Some verticals need Google’s own papers first.
Crypto needs certification and a local licence, dating needs a certificate of its own, and some products are closed everywhere. We say which before you pay.
- Cryptocertification and a local licence
- Datinga certificate of its own
- Some productsclosed everywhere
Who else covered it.
Written up in the trade press by Byline Network, and covered by the creator CONNECT AI LAB.
Run by Google Korea.
Google Marketing Live 2025, organiser’s newsOrganiser (opens in a new tab)Trade press
- Byline NetworkJuly 2025‘소비자 여정은 4S’ 구글, AI 기술 마케팅 전략 제시 (opens in a new tab)
Same-day report from the Grand InterContinental Seoul Parnas on the AI Power Pack, with Samsung Electronics doubling its Performance Max budget for 1.8 times the sales volume.
Creator
- CONNECT AI LABJuly 2025구글 본사 초청 GML 2025, 구글이 준비하는 AI의 미래 정리 (opens in a new tab)
A 28-minute walk-through by AI mentor Jay of the GML 2025 demos Google invited him to, from an AI basketball coach reading movement with a camera to Gemini Gems and the Veo video generator.
From the organiser
- Think with Google KoreaAugust 2025GML 2025 AI 샌드박스 기술 집중 탐구 (opens in a new tab)
Google's own guide to the AI sandbox shown at the Korean edition, with a Veo creative hub, a Gourmet Gems demo and an AI basketball coach built on Gemini and MediaPipe.
Does your vertical need Google’s papers?
Send the vertical and the market. We tell you what Google asks.
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