GDMS 2024. Five thousand brand marketers, back to the origin.
National Exhibition and Convention Center, Shanghai, 25 and 26 September 2024. Two days for the people who run marketing at Chinese and global brands.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

- ShowGDMS
- WhereNational Exhibition and Convention Center (Shanghai), Hall 4.2
- When25-26 September 2024
- We wereOur team was there
Ten years of GDMS.
The Global Digital Marketing Summit took Hall 4.2 of the national exhibition centre for its tenth edition.
In 2024 it ran under the theme Origin.

The National Exhibition and Convention Center, Shanghai. Photo SSYoung, CC BY-SA 4.0, via Wikimedia Commons.
Brands first.
The organisers counted more than 5,000 brand marketers and more than a hundred speakers, with an exhibition of the companies that sell to them, data platforms and marketing technology among them.

Lujiazui at sunset, Shanghai. Photo kallerna, CC BY-SA 4.0, via Wikimedia Commons, cropped.
We don’t print CPM comparisons.
Brand teams ask how one channel’s CPM compares with another.
On Bigo we don’t print a comparison, because we would want it from your own account before we stood behind it.
Who ran it.
Run by the GDMS organising committee.
- GDMS, on DigitalingOrganiser, October 2024回归营销的「原点」,2024第十届GDMS全球数字营销峰会完美收官 (opens in a new tab)
Organiser's wrap of the tenth edition in Hall 4.2 of the National Exhibition and Convention Center, on the theme Origin, with more than 5,000 brand marketers and over 100 speakers, among them P&G, Li Ning and Lego.
Comparing channels this quarter?
Tell us the geos and the vertical. We tell you if Bigo fits, without promising a CPM.
I was at GDMS 2024Prefer WhatsApp? We’re there too.
