GDMS 2024. Five thousand brand marketers, back to the origin.

National Exhibition and Convention Center, Shanghai, 25 and 26 September 2024. Two days for the people who run marketing at Chinese and global brands.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

The toucan holding a yellow Adtucon card
On the record
  • ShowGDMS
  • WhereNational Exhibition and Convention Center (Shanghai), Hall 4.2
  • When25-26 September 2024
  • We wereOur team was there

Ten years of GDMS.

The Global Digital Marketing Summit took Hall 4.2 of the national exhibition centre for its tenth edition.

In 2024 it ran under the theme Origin.

The four-leaf halls of the National Exhibition and Convention Center in Shanghai seen from a plane

The National Exhibition and Convention Center, Shanghai. Photo SSYoung, CC BY-SA 4.0, via Wikimedia Commons.

Brands first.

The organisers counted more than 5,000 brand marketers and more than a hundred speakers, with an exhibition of the companies that sell to them, data platforms and marketing technology among them.

The Oriental Pearl Tower and the towers of Lujiazui against a pink sunset sky

Lujiazui at sunset, Shanghai. Photo kallerna, CC BY-SA 4.0, via Wikimedia Commons, cropped.

We don’t print CPM comparisons.

Brand teams ask how one channel’s CPM compares with another.

Direct BIGO Ads agreement. Tell us the market and we ask.

On Bigo we don’t print a comparison, because we would want it from your own account before we stood behind it.

Who ran it.

Run by the GDMS organising committee.

From the organiser

Comparing channels this quarter?

Tell us the geos and the vertical. We tell you if Bigo fits, without promising a CPM.

I was at GDMS 2024

Prefer WhatsApp? We’re there too.

The toucan in a white suit, hands joined, ready to listen