DMEXCO 2026. AI, past the pilot stage.
Koelnmesse, Cologne, 23 and 24 September 2026. Our team was at DMEXCO, the day before Ecommerce HUB in Salerno.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowDMEXCO
- WhereKoelnmesse, Cologne
- When23-24 September 2026
- We wereOur team was there
Seven hundred partners.
Under the motto Scaling Intelligence, DMEXCO 2026 brought more than 40,000 people, 700 partners including 100 agencies, about 1,000 speakers on 17 stages and 2,200 brands.
One visitor in three was in the C-suite.
An entrance hall of Koelnmesse, Cologne. Photo CEphoto, Uwe Aranas, CC BY-SA 3.0, via Wikimedia Commons, cropped.
The Messeturm and the Rheinhallen, Cologne. Photo Raimond Spekking, CC BY-SA 4.0, via Wikimedia Commons, cropped.
Commerce, creators, agents.
Eleven summits ran from commerce and new media models to the creator economy. The Commerce Summit looked at how AI is changing product search, and Disney and Netflix came with bigger stands.
On the DMEXCO podcast that month, the head of ads at OpenAI talked about advertising in ChatGPT.
What an agency account is.
A hundred agencies were on that floor, so here is what agency means for an ad account. Agencies run accounts for clients on these platforms. Your ads go through the same review as anyone else’s, under each platform’s policies, and the platform has the last word.
Who else covered it.
Run by Koelnmesse.
DMEXCO 2026, official pageOrganiser, archived copy (opens in a new tab)- OnlineMarketing.deTrade press, August 2026Save the Date: DMEXCO 2026 (opens in a new tab)
- t3nTrade press, September 2026Ausblick zur Dmexco 2026: Was ändert sich? (opens in a new tab)
- t3nTrade press, September 2026Wir sind live dabei: t3n auf der DMEXCO 2026 (opens in a new tab)
- DMEXCOOrganiser, October 2026The Best of DMEXCO 2026: 5 Takeaways for 2027 (opens in a new tab)
Want it in plain words?
Ask what an agency account changes for you, with your platforms.
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