Digitalks Ads 2024. A whole day on ads, in São Paulo.

Cubo Itaú, São Paulo, 6 March 2024. Digitalks opened its season with a day on advertising, and our team was there.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

The Adtucon toucan pointing
On the record
  • ShowDigitalks Ads & Digital Marketing
  • WhereCubo Itaú, São Paulo
  • When6 March 2024
  • We wereOur team was there
The cable-stayed Octávio Frias de Oliveira bridge over the Pinheiros river, office towers behind

The Octávio Frias de Oliveira bridge, São Paulo. Photo ikedaleo, CC0, via Wikimedia Commons.

A stage that became an event.

Digitalks calls itself the largest business platform for the digital sector in Brazil.

Two years earlier it had opened a stage on ads and digital marketing, and it filled so often that in 2024 it became an event of its own.

Office towers along Avenida Paulista in São Paulo seen from below

Avenida Paulista, São Paulo. Photo Boaventuravinicius, CC BY 4.0, via Wikimedia Commons.

Brands on stage.

The speakers came from the brand side, the marketing director of Unilever’s food division, the marketing team of Piraquê and the chief executive of Purple Metrics, next to content creators.

On stage
  • Unilever, food divisionmarketing director
  • Piraquêmarketing team
  • Purple Metricschief executive
  • Content creators

No card on the account.

On our TikTok accounts there is no card, so no decline at three in the morning on an ad group that’s winning.

The money sits in a wallet, and what stops you is the spend cap.

Top up before it runs out.

Who else covered it.

Written up in the trade press by Grandes Nomes da Propaganda and ABC da Comunicação.

Run by Digitalks.

Clippings

Has a card stopped a good ad group?

Tell us what you run on TikTok and your monthly spend.

I was at Digitalks Ads

Prefer WhatsApp? We’re there too.

The toucan giving a thumbs up