DigiCon 2025. The Age of i, in Manila.
Manila Marriott Grand Ballroom, 16 and 17 October 2025. The keynotes came from global creative directors.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowDigiCon
- WhereManila Marriott Grand Ballroom
- When16-17 October 2025
- We wereOur team was there
Makati beyond the golf course, Metro Manila. Photo Brennuscarolus, CC BY-SA 3.0, via Wikimedia Commons, cropped.
The Philippine digital congress.
DigiCon is the digital convention of the Digital Marketing Association of the Philippines, once IMMAP.
Its tenth congress was called The Age of i, with five programme tracks.
Personal, with consent.
The congress looked at how personalisation, AI and data reshape the way brands talk to customers, and closed on an industry-wide call for ethical marketing built on consent.
Two days on Meta, usually.
Most Meta accounts go live within 48 hours.
Read that as what usually happens. Your manager gives you a date for your case.
Manila Bay at sunset. Photo GRMondala, CC BY-SA 4.0, via Wikimedia Commons.
Who else covered it.
Filmed by Bilyonaryo News Channel and Open For Business (NET25), and written up on the blog of Aboitiz Eyes (Aboitiz Group).
Run by the Digital Marketing Association of the Philippines.
Video
- Bilyonaryo News ChannelOctober 2025DigiCon 2025 shows power of personalized marketing | Business Brief (opens in a new tab)
A Business Brief report says the congress centred on marketers moving from mass messaging to more personalized connections with consumers.
- Open For Business (NET25)November 2025The age of “I”: The power of personalization (opens in a new tab)
NET25's business programme goes inside DigiCon 2025 and its five themes, innovation, immersion, integration, intelligence and impact, around personalization and AI.
Blog
- Aboitiz Eyes (Aboitiz Group)November 2025UnionBank at DigiCon 2025: Next-Gen AI-driven Banking (opens in a new tab)
UnionBank's parent group recounts two sessions with the bank's speakers, Rene Aguirre on AI in a customer's banking journey (Immersive Track) and Michelle Rubio on a panel about agile workplaces.
From the organiser
- DZRH NewsOctober 2025Plunge into the era of personalization with DigiCon 2025’s The Age of ‘i’ (opens in a new tab)
Previews the 10th DigiCon on 16-17 October at the Manila Marriott, themed The Age of 'i', with five tracks and over 2,000 expected marketers.
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