CasinoBeats Summit 2024. A summit for the people who make the games.
InterContinental Malta, St Julian’s, 21 to 23 May 2024. The designer of Doom gave the keynote, and our team was in Malta that week.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
Spinola Bay, St Julian's. Photo Diego Delso, CC BY-SA 4.0, via Wikimedia Commons.
- ShowCasinoBeats Summit
- WhereInterContinental Malta, St Julian’s
- When21-23 May 2024
- We wereOur team was there
Casino, from the studio side.
CasinoBeats Summit is the SBC summit on online casino, the games, the studios that build them and the people who market them. The 2024 edition expected 4,500 delegates, and the keynote came from John Romero, the game designer behind Doom and Quake.
St George's Bay, St Julian's. Photo Txllxt TxllxT, CC BY-SA 4.0, via Wikimedia Commons, cropped.
SEO, affiliates and nineteen tables.
The programme ran from game design to marketing and affiliation, with SEO and Google updates as a thread through it. On the first day, nineteen roundtables went market by market, the UK, Italy, Malta, Spain and Brazil among them. The Game Developer Awards closed the week.
Social casino plays by other rules.
A social casino where nobody can win anything of monetary value is a different file. Meta asks for no authorization, as long as you target 18+ and stay out of the 19 markets Meta closes to gambling. On Google it needs an account of its own, separate from real money.
- Metano authorization, 18+
- Googlean account of its own
Who else covered it.
Run by SBC.
CasinoBeats Summit 2024, official pageOrganiser, archived copy (opens in a new tab)Real money or social?
Tell us which, with the markets and the platforms.
I was in St Julian’s tooPrefer WhatsApp? We’re there too.
