ATS Singapore 2024. Cookies, attention and curation.
Sands Expo and Convention Centre, Singapore, 3 July 2024. Our team was back at ATS.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
The Helix Bridge and Marina Bay Sands, Singapore. Photo Dietmar Rabich, CC BY-SA 4.0, via Wikimedia Commons.
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- ShowATS Singapore
- WhereSands Expo and Convention Centre, Marina Bay Sands
- When3 July 2024
- We wereOur team was there
A thirteenth year in APAC.
ExchangeWire brought ATS Singapore to the Sands Expo for one day and three content rooms, with more than fifty speakers.
It expected more than 300 publishers, 200 brands and 450 agencies.
Will Google’s stack be broken up?
The themes were the cookieless world, regional publishers, AI and attention, and sustainability, with transparency, curation and retail media around them.
ExchangeWire’s own questions for the day were whether Google’s ad tech would be broken up, and whether brands were ready for the end of cookies.
The Esplanade, Marina Bay, Singapore. Photo Basile Morin, CC BY-SA 4.0, via Wikimedia Commons, cropped.
One check you can’t redo.
Our certification runs on fifteen public checks. Fail one and the level drops until it’s fixed, and we tell you which.
The only one you can’t fix is check 10, because a first day can’t be redone, so we go through it before you launch.
- ExchangeWireOrganiser, July 2024Unleashing Retail Magic (opens in a new tab)
Video from the 2024 edition in which ExchangeWire's John Still talks about retail with Jaren Loy, head of digital growth at FairPrice Group, and Ranganathan Somanathan of Publicis Media.
- ExchangeWireOrganiser, July 2024Navigating Privacy, Efficiency, and Innovation through Ad Tech Curation (opens in a new tab)
Panel on ad tech curation in APAC with EssenceMediacom's Elton Dsouza, MetLife's Agnisha Ghosh and InMobi's Shrivardhan Sarda.
- ExchangeWireOrganiser, July 2024Beyond Billboards: The Future of OOH Advertising in SEA (opens in a new tab)
Recording of the out-of-home panel on digital technology and AI in billboards, with Hivestack's Doreen Liu, Singtel's Harish Nambiar, OMG Singapore CEO Chloe Neo and UM's Ben Tuff.
- ExchangeWireOrganiser, June 2024ATS Singapore - The Countdown is On (opens in a new tab)
Pre-show note for the one-day edition of 3 July: three content streams, over 50 speakers from Singtel, Standard Chartered and Mastercard among others, 450-plus agencies expected.
Launching an account next week?
Tell us the platform and the vertical. We go through day one with you.
I was at ATS 2024Prefer WhatsApp? We’re there too.
