App Growth Summit Paris 2025. Streaks, badges and a dating launch.
La Fabrique Marais, Paris, 14 May 2025. A third Paris summit, and our team was there for it.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
- ShowApp Growth Summit Paris
- WhereLa Fabrique Marais, Paris
- When14 May 2025
- We wereOur team was there
The Île de la Cité from the east, Paris. Photo Guilhem Vellut, CC BY 2.0, via Wikimedia Commons, cropped.
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The largest Paris edition yet.
For its third year in Paris, App Growth Summit called it its largest event in the city so far.
More than 200 people from apps and games, one day of curated sessions across the whole funnel.
Retention you can play.
Sweatcoin showed how streaks, badges and community challenges lifted its retention.
Meetic told how it launched Even, a dating app for single parents, in Germany with influencers as the main channel, and the sign-ups that came with it.
- Sweatcoinstreaks, badges, challenges
- MeeticEven, in Germany
The Opéra Garnier, Paris. Photo Suicasmo, CC BY-SA 4.0, via Wikimedia Commons, cropped.
When a reward becomes a prize.
Rewards keep players coming back. Watch the economy as well as the features.
If players can sell virtual prizes for money, inside the game or on a secondary market, Meta points you to its gambling policy.
Who else covered it.
Written up on the blog of MBA DMB.
Run by App Growth Summit.
App Growth Summit Paris 2025, official pageOrganiser (opens in a new tab)- MBA DMBBlog, May 2025App Growth Summit Paris 2025 : Mobile Marketing (opens in a new tab)
An attendee's account of the 14 May edition, where Snapchat's session put its users' average age at 35, said half of them do not use TikTok and counted 29 million in France.
Is there a prize in your loop?
Send the store link and your markets. We tell you how the platforms read it.
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