Affiliate World Barcelona 2022. Where it started.
Fira de Barcelona Montjuïc, 6 and 7 July 2022. Our first show, and our first stand.
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- ShowAffiliate World Europe
- WhereFira de Barcelona Montjuïc
- When6-7 July 2022
- We wereExhibitor
The columns of a Fira palace, Montjuïc. Photo Oleksandr Samoylyk, CC BY-SA 3.0, via Wikimedia Commons, cropped.
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Two days for people who buy traffic.
Affiliate World Europe is a stage and an expo floor, two days long. Media buyers walk it, with CPA networks, traffic sources, e-commerce brands and the people who sell them tools. In 2022 it was in the exhibition halls on Montjuïc.
Montjuïc, by the Fira de Barcelona. Photo Kyle Taylor, CC BY 2.0, via Wikimedia Commons, cropped.
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We carried the boxes in at eight.
We started planning in May. Eight of us went, with three hostesses, and our flights from Naples landed on the 4th, two days before the doors opened.
We had printed five thousand flyers, five thousand brochures and five thousand business cards, plus stickers and a roll-up. Exhibitors were let in at 8:00 on the first morning, so the boxes went in before the visitors did.
At the stand we ran a giveaway, 1,000 euros of ad credit on one of our accounts, collected in person.
A first stand has one job. It makes people stop.
What a stand can’t tell you.
A stand tells you a company paid for a few square metres of carpet. It doesn’t tell you what you will pay once you are a client, or when. So here it is, in writing.
The Montjuïc cable car. Photo JM92, CC BY 3.0, via Wikimedia Commons, cropped.
The question hasn’t changed.
Who are you, and what will it cost me? Send your vertical and monthly spend, and ask.
I was in Barcelona in 2022Prefer WhatsApp? We’re there too.
