AdTechX 2025. A day on fraud, data and the big screen.

David InterContinental, Tel Aviv, 11 February 2025.

Agency ad accounts on Meta, Google, TikTok, Snapchat and more.

The minaret of the Hassan Bek Mosque in front of the David InterContinental tower in Tel Aviv

The David InterContinental, Tel Aviv. Photo Vanbasten 23, CC BY-SA 3.0, via Wikimedia Commons.

On the record
  • ShowAdTechX
  • WhereDavid InterContinental, Tel Aviv
  • When11 February 2025
  • We wereOur team was there
Waves on the rocks of the Tel Aviv shore, Old Jaffa on the point beyond

Old Jaffa from the Tel Aviv promenade. Photo andynash, CC BY-SA 2.0, via Wikimedia Commons, cropped.

Israel’s ad tech conference.

AdTechX is a conference on advertising technology held in Tel Aviv.

It is built for chief executives, analysts, product managers and media buyers.

CTV, identity, language models.

The 2025 agenda went to the rise of connected TV and OTT, big data and analytics, personalised advertising, identity after cookies and large language models, with brand safety and fraud detection running through it.

What happens to the money.

Bans happen and the platform decides. Before you top up, ask us what happens to the budget on a banned account.

If the account can’t come back, you get a new one at no charge.

On a banned account
  1. The platform decides
  2. Ask about the budgetbefore you top up
  3. Can’t come backa new one at no charge

Who ran it.

Run by AdTechX.

Topping up this week?

Ask what happens to the budget on a banned account, before you send.

I was at AdTechX 2025

Prefer WhatsApp? We’re there too.

The toucan in a white suit, hands joined, ready to listen