Ads Camp 2022. A day on social ads, by the cathedral.
Hilton Cologne, 19 September 2022. Ads Camp was back after a year off.
Agency ad accounts on Meta, Google, TikTok, Snapchat and more.
The Kranhäuser at the Rheinauhafen, Cologne. Photo Martin Falbisoner, CC BY-SA 4.0, via Wikimedia Commons.
- ShowAds Camp
- WhereHilton Cologne
- When19 September 2022
- We wereOur team was there
The social ads conference.
Ads Camp is the conference on social advertising the NERDS have run in Cologne since 2018. One day of talks, workshops and breakout sessions on Facebook, Instagram, TikTok, Pinterest and LinkedIn, at the Hilton next to the station and the cathedral.
Creatives over data.
More than 300 performance managers came in 2022.
The trade press wrote it up as a day on creatives and on the reptile brain, the part of us that decides before we read.
One talk said goodbye to data and asked for creatives that grab attention.
The MediaPark, Cologne. Photo joergens.mi, CC BY-SA 3.0, via Wikimedia Commons, cropped.
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Start low on TikTok.
Social teams like a big first day.
In our own TikTok numbers, the accounts pushed hardest on day one are the ones most often limited later.
Start low and climb.
Who else covered it.
Written up in the trade press by OnlineMarketing.de, and on the blogs of adseed and Hutter Consult.
Run by NERDS.
Trade press
- OnlineMarketing.deSeptember 2022Ads Camp 2022: Wenn das Reptiliengehirn zuschnappt (opens in a new tab)
Lena Gmeiner and Florian Litterst of adsventure opened the day with Performance Playbook 2022, on creatives and setups to scale an account.
Blogs
- adseedSeptember 2022Recap Ads Camp Köln 2022 - Social Ads Konferenz (opens in a new tab)
The first in-person edition since the 2020 online one, at the Hilton Cologne, with all 350 seats sold out and a pre-event in a brewhouse the evening before.
- Hutter ConsultSeptember 2022Ads Camp 2022 - Ein Recap (opens in a new tab)
Talk by talk summary, from Markus Bayer of Smartly on personalization at scale to Pascal Fiedler's F*CK the CI on social-first creative.
3 more clippings
From the organiser
- Die NerdsSeptember 2022Ads Camp 2022 - Impressionen der größten Fachkonferenz für Paid Social. (opens in a new tab)
The organiser's one-minute film of the day, sold out at 350 attendees, with 11 talks and people from the main social platforms on site.
- NerdsNovember 2022🚀Fuck the CI - Ads Camp Talk (opens in a new tab)
An Ads Camp special of the organiser's podcast, Pascal Fiedler of Charles & Charlotte on why a brand should become a Trojan horse to win attention.
- NerdsDecember 2022🚀Wie misst man den Erfolg von Neuromarketing? (opens in a new tab)
The second Ads Camp special of the organiser's podcast, Gesa Lischka on neuromarketing and the claim that 95 percent of decisions are made unconsciously.
Planning a big first day?
Tell us the vertical and the budget. We tell you how we would open.
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